Published Industry Content

TVC for major branding campaign.

Interview with Industry thought leader, Shelley Zalis, CEO of The Girls' Lounge.

Work

Consulting services include:​

  • Brand story development and messaging, focusing on the "Why" of your business or product

  • Marketing and communications plans

  • Content strategy and content calendar development

  • Content management/community management for websites and social media channels

  • Email marketing strategy and management

  • Analytics: monthly and ad hoc reports and analysis for sites and social channels

  • Press releases, blogging, video interviews, newsletters

  • Pitch/Business Decks

  • Experiential Marketing: Event ideation, management and vendor relations

  • Project management 

​Briefed and worked directly with creative teams on various award winning campaigns.  One notable campaign - a 360 degree integrated branding and reputation campaign for BP that involved TVC, Print, Radio and Experiential.  Ongoing work included telling corporate social responsibility stories, exploration news and updates, internal  and external communications with social media integration

Core competencies:

  • Ideation and campaign development

  • Project management

  • Working with cross-functional teams

  • Vendor relations

Branding, Marketing - Account Management

Village Boutique Ecommerce clothing business.

  • She Runs It - Membership retention and acquisition initiatives.  Ongoing work with membership connections team to develop content and social media plan to increase followers and increase engagement rates among existing followers.

  • Concrete Safaris - Serve as marketing adviser to the Board of Directors, offering suggestions of ways the non-profit can tell their story to build awareness and increase donors.

  • Village Boutique, Atlanta​ - Currently developing a content and social media plan for Village Boutique, a 20+ year fashion house specializing in modern and traditional African clothing, sourced and made by women from Ghana.  Goal: to increase awareness, engagement, followers and mobilize existing customers to create user generated content.

  • Media For Social Impact Summit - Volunteered social media skills and expertise at the Media For Social Impact Summit (June 2016) at the United Nations held by the PVBLIC Foundation. Within a few hours, the tiny social media team generated over 30k impressions on Twitter alone and so many more engagements. The best part -  insightful conversations and case studies about how technology and media are being used to amplify pressing global issues and to drive social change around the world.

Content Marketing Consulting for SMBs & NonProfits

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© 2016 by Keisha Stephen-Gittens
 

Skype

keisha.stephen.gittens

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